|
週次 |
日期 |
單元主題 |
|
第1週 |
9/13 |
No Class |
|
第2週 |
9/20 |
Introduction |
|
第3週 |
9/27 |
Company and Marketing Strategy |
|
第4週 |
10/4 |
Case 1
New Economy |
|
第5週 |
10/11 |
No Class
(To make it up in the following 10 weeks.) |
|
第6週 |
10/18 |
Customer Analysis
(Proposals for your final projects are due at 5pm of 10/17.)
|
|
第7週 |
10/25 |
Case 2
Competitor Analysis
|
|
第8週 |
11/1 |
Competitor Analysis
Segmentation, Targeting, Positioning |
|
第9週 |
11/8 |
Midterm
Segmentation, Targeting and Positioning |
|
第10週 |
11/15 |
No Class
Communication Strategy (Chapter 14):Self-Study Session |
|
第11週 |
11/22 |
STP
Communication Strategy |
|
第12週 |
11/29 |
Case 3:
Communication |
|
第13週 |
12/6 |
Advertising
Marketing Research |
|
第14週 |
12/13 |
Pricing |
|
第15週 |
12/20 |
Product, Service and Branding Strategies |
|
第16週 |
12/27 |
Project Presentations (Written reports are due on Dec. 23.) |
|
第17週 |
1/3 |
Product, Service and Branding Strategies
Distribution Strategy |
|
第18週 |
1/10 |
Final |